Why are some people and organizations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? Because in business it doesn't matter what you do, it matters why you do it. Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they STARTED WITH WHY. This book is for anyone who wants to inspire others, or to be inspired. Over one million copies sold worldwide. 'This book is so impactful, I consider it required reading' Tony Robbins, bestselling author of Awaken The Giant Within Simon Sinek Simon Sinek is the bestselling author of Start with Why, Leaders Eat Last, Together is Better and The Infinite Game which have helped organizations around the world inspire their people to reach new heights. He has presented his ideas to Fortune 100 companies and small start-ups; to non-profit organizations and members of Congress; to foreign ambassadors and the highest levels of the US military, among many others. His TED talk based on Start with Why is the third most popular video of all time on TED.com, with more than 35 million views. Most leaders know WHAT their organisation does, some know HOW, but very few know WHY.