Content direction
Make it sound like you, not a shopping ad. No forced brand lines — the goal is your audience genuinely wanting what you're holding up.
- Lead with a strong hook — the first two seconds decide everything.
- Show the product actually being used: opened, worn, cooked, applied.
- Pick the angle most natural to you — nostalgia, practicality, discovery, savings.
- Tag @shopglobal.sg and drop your code in your caption or bio link.
- Want help scripting or shooting? Ask — we mean it.


